“This book is an attempt to explore a strange and rather exotic new area of modern life. It is about the way many of us are being influenced and manipulated—far more than we realize—in the patterns of our everyday lives. Large-scale efforts are being made, often with impressive success, to channel our unthinking habits, our purchasing decisions, and our thought processes by the use of insights gleaned from psychiatry and the social sciences. Typically these efforts take place beneath our level of awareness; so that the appeals which move us are often, in a sense, "hidden.."
- Vance Packard, The Hidden Persuaders.
How much money would you need to be paid in exchange for your going back to live as John D. Rockefeller lived 100 years ago ? Would a million dollars cover it ? How about a billion ? Would such a sizeable sum of current day dollars, or pounds, be sufficient to enable you to purchase a quantity of goods and services 100 years ago that would make you indifferent between living then, and living in the developed West on your current income today ?
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